TEKnet - Digital Marketing

A short mock up of our marketing typography video made by our new SEO apprentice:

Rebecca Troth

Rebecca Troth

SEO Executive
Tel: 08458 388 488

Email: rebecca.troth@teknet.org.uk

Twitter: www.twitter.com/#!/TEKnet_Rebecca

New Website Launch!

After what feels like months of hard work we have finally managed to finish our new website, we have tried to make this latest version even more user friendly with better information and all our new services included.

 

This is just the start of this new site as we will be adding new services on a regular basis, making it more of a hub for our clients with a secure customer portal containing access to invoices, quotes, reporting and any ‘live contract’ details. As well as this we are also developing an automated website checking service that will assess sites and provide a report on the ‘health’ of the site direct to your email inbox within minutes.

 

We will also be adding regular blog’s on everything from the state of the economy based on our clients findings to technical information about best practice search marketing so please come back and check it out on a regular basis or subscribe to our RSS feed.

 

The economy may still be tough but our marketing clients are still growing fast so it will make for interesting reading when we collate the data next quarter.

 

Thanks for taking the time to read this and I hope that you will be back again for more instalments in the future.

 

Julian Salmon

Managing Director

TEKnet

Source: teknet.org.uk

Potential customers are trying to find you - Make sure you get found! Advertising on TV and in the newspaper is very different to advertising online. The difference is, search advertising is ‘invited’, by this we mean the searcher is telling you exactly what they are looking for and inviting solutions to their query. This is why it is so important to be visible within the search results to your potential customers. SEO (Organic) Advantages Appears in the centre of the search result pages Clicks are free Usually have a better click through rate than adverts Excellent ROI (free clicks) Disadvantages Do not have full control of positioning or text Sometimes unstable (positions can change from day to day) Can take a few months to start seeing results PPC (Adverts) Advantages Pretty much instant global access to your audience Measurable – calculate ROI right down to the penny Get as little or as many clicks as you like with the use of a daily budget (useful for seasonal or promotional periods) Disadvantages Can be very costly Other advertisers will be competing driving up bid rates Once you stop the budget, the advertising stops (bit of an obvious one, but when compared to SEO this is a huge disadvantage) Without compelling ad text or a high enough position, the ad can get a fairly low clickthrough rate (compared to top organic result)
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Potential customers are trying to find you -

Make sure you get found!

Advertising on TV and in the newspaper is very different to advertising online. The difference is, search advertising is ‘invited’, by this we mean the searcher is telling you exactly what they are looking for and inviting solutions to their query. This is why it is so important to be visible within the search results to your potential customers.

SEO (Organic)

Advantages

  • Appears in the centre of the search result pages
  • Clicks are free
  • Usually have a better click through rate than adverts
  • Excellent ROI (free clicks)

Disadvantages

  • Do not have full control of positioning or text
  • Sometimes unstable (positions can change from day to day)
  • Can take a few months to start seeing results

PPC (Adverts)

Advantages

  • Pretty much instant global access to your audience
  • Measurable – calculate ROI right down to the penny
  • Get as little or as many clicks as you like with the use of a daily budget (useful for seasonal or promotional periods)

Disadvantages

  • Can be very costly
  • Other advertisers will be competing driving up bid rates
  • Once you stop the budget, the advertising stops (bit of an obvious one, but when compared to SEO this is a huge disadvantage)
  • Without compelling ad text or a high enough position, the ad can get a fairly low clickthrough rate (compared to top organic result)

Source: teknet.org.uk

TekNet! SEO Specialists!

We’ll Focus On The Marketing & SEO Services,

While You Run Your Business!!

Whether it is organic search optimisation (SEO) or paid advertising (PPC), TEKnet have the experts in house to take your online marketing to the next level. With our additional range of specialist services such as ‘Traffic Intelligence’ and ‘Call tracking’ we know we can add value to your on-line presence and improve your bottom line.

You shouldn’t have to worry about link building, meta tags, SEO, PPC or What CMS platform to use. TEKnet will manage all of this and take your on-line marketing to the next level, leaving you free to work on what you know best – Running your business.

We’re a reputable SEO company and only use white hat SEO tactics that bring you to the top of the search engines at a natural and steady rate.