SEO Website Scrappage Scheme – FREE Super Converting Website Re brand

FREE website re brand with every SEO campaign over £500 per month.

When we start any SEO campaign with any client we want to ensure your website is able to convert all of the traffic were going to be throwing your way! Which is why we have decided for JANUARY we will re brand, edit and tweak your current website to ensure everything is perfect to convert that much needed traffic into sales, clients and prospects for your business.

Take a look below at some simple changes we can make to help re brand your website!

Click image to enlarge

You can see on the above image that changing the logo, graphical banners, colour schemes and calls to action can make a hell of a difference between a good website and a GREAT one!

So if your looking to not only improve your visibility within the search engines but are also stuck for ideas on a website re brand for 2012 then let us help you! Lets help your customers find you and turn traffic into sales!

Joe Taylor
Digital Marketing Strategist
0845 8 388 488 EXT 407

Unusual Longtail SEO Strategy!

(Do This And You’ll Make More Money From Your Website)

Seo Campaigns Usually Start With The Head Terms

Most SEO campaigns start off with a handful of keywords, some competitive and some not so, based on search volume from certain SEO tools. Once the SEO campaign is underway the website will start to get increased traffic and decent rankings, depending on how good the SEO company is :)

The website will not only start to receive traffic from the handful of keywords that are proposed in the initial planning of the campaign, but also from a plethora of related keywords. Once the site is established and has been building links for a significant amount of time you can expect the ‘longtail’ to be responsible for 70%+ of the overall website traffic. The 10 or so head terms you were originally targeting will be bringing in about 30%.

The Longtail Is More Important

Long Tail image from Shunt Money

So this really flips around the importance of those head terms onto the long tail terms. The long tail terms are generally more targeted than head terms.Someone searching for ‘Widget’ is considerably less qualified to buy than someone who is searching for ‘Red Widget That Makes Noises’. The person searching for ‘Red Widget That Makes Noises’ is probably searching with one hand, because the other one is holding a credit card.

But… This Doesn’t Mean Ignore The Head Terms

You’re ranking for all these ‘long tail’ terms because they are related longer phrase variations of the head terms. By link building for the parent or seed term, you are indirectly helping the variations rank. So it is a great idea to hook your link building strategy around the head terms (obviously mix your anchor text), with a view to maximize the long tail traffic using a lot of content that contains a lot of related phrases on the targeted pages.

Link Build To The Head Terms, But Use Content To Maximize The Long Tail

You should make sure your targeted pages include long tail phrases and terms. It’s infeasible to link build to every single long tail anchor text, it’s also a bit pointless looking at traffic for each separate long tail phrase (they are so minimal). You should use a mix of common sense and very quick keyword research to decide what terms to include in your content. I usually try and target 10-15 variations on each of my target pages. It may be an idea to create extra pages if you don’t want to clutter your money pages with content.

It is best site practice to make sure every page on your site has great content, including long tail phrases and variatons.

Keyword Modifiers To Qualify Buyers (Secret Sauce Of The Blog Post)

Whatever your product is, it will have some modifiers that qualify buyers in the market. These are the perfect longtail searches! For most ecommerce markets it is the following:

  • Cheap
  • Order
  • Buy
  • Purchase
  • Online
  • Shop
  • Delivery
  • Deals
  • Offers
  • Review
  • Comparison
  • Vouchers
  • Best
So shouldn’t these keywords be included in our content? Hell yeah, these keywords are the most important longtails of all! The searcher is TELLING US they want to buy, and these searches exist, even if Google tells you they have no searches. Just trust me on this one :)
So, how do you incorporate these modifiers in your content strategy? You’ll need to make it natural. Be Creative. You may have to make a comparison page. You may have to start offering vouchers and offers (to warrant the existence of the page). You’ll have to talk about delivery. You’ll have to talk about cheap, and include all buy, order, and purchase words (in the text, not buttons).
So if I’m talking about my classic widget example, I’d use a tool like MergeWords to fist of all get my list of longtail phrases.
So my list looks something like:
Cheap widgets
Order widgets
Buy widgets
Purchase widgets
Online widgets
Shop widgets
Delivery widgets
Deals widgets
Offers widgets
Review widgets
Comparison widgets
Vouchers widgets
Best widgets
I’ll need to incorporate these into my widget page somehow, or create new pages that warrant these search terms.

If Nothing Else, Include Keyword Modifiers In Your Content To Catch Some Long-Tail BUYING Traffic.

Do this today, and your website will make more money.

If you liked this post share it on Twitter and what not :)

Cheers

JoeD, SEO

Source: teknet.org.uk

When Will My Site Be #1?

We get asked this question all the time. Although we are very selective with our clients and like to work with larger companies, we do often work with local companies (because we like bringing local businesses on the web). Quite often the local businesses don’t have a ‘marketing department’ or anyone that already ‘gets it’. So a lot of questions get asked in the initial stages of preparing the campaign.

This post is to help small businesses out there who are looking for SEO services, to give you more of an understanding how legitimate SEO companies operate. It will also give you an idea of a good mindset to have when planning an SEO campaign for your business. The metrics and KPI’s you have in mind for success may not be the right ones. (Being #1 for a search term should not be your KPI.)

When Will My Site Be #1?

The question shouldn’t be ‘When will my site be #1?’, because who can answer this? Anyone that can is lying. The only people that potentially could is the guys over at Google.

The question should be ‘When will I start seeing leads, sales and more business in general from our SEO efforts?’

This is a better question that we can estimate a reasonable answer. We say within 90 days we can expect to start seeing results: More traffic, more leads and sales, and higher rankings of course.

Some SEO companies do not guarantee anything, and openly admit there are no certainties in SEO. This is also a sign of a legitimate SEO company.

Legitimate SEO companies follow best practices, and add value to your site. No SEO companies work with or for Google, and no SEO companies can guarantee positions.

REMEMBER: It’s about your website’s sales and leads. Not the #1 ranking for a specific term. You may be #7 for that specific term, but between #3 and #1 for plethora of other ‘long tail’ terms. These long tail terms put together will equal a  lot of highly converting traffic. Look at your sales and leads from the web before slating an SEO service for not getting you #1 for a specific term – but these success metrics and KPI’s should be discussed in great detail before the campaign starts.

Source: teknet.org.uk

Having worked in the internet arena for over 10 years, we have realized that most services and products are automated and not very user friendly. With this in mind we decided to setup an organization that is approachable and ready to help with bespoke internet marketing strategies which will have a high return on investment. Based in Cannock, Staffordshire we are available by telephone as well asthe internet and if you have any problems we will pop around to help you resolve them one to one.Our philosophy is ‘The Web Works’ and we are here to make sure that it ‘Works’ for you.Our services cover every business model from the smallest company that requires an email address and brochure site to a fully web enabled ecommerce operation that wants to increase its profits. We are Digital Marketing Experts and whatever your involvement with the internet why not see what we can do for you. Visit www.teknet.org.uk or Call 08458 388 488
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Having worked in the internet arena for over 10 years, we have realized that most services and products are automated and not very user friendly. With this in mind we decided to setup an organization that is approachable and ready to help with bespoke internet marketing strategies which will have a high return on investment.


Based in Cannock, Staffordshire we are available by telephone as well asthe internet and if you have any problems we will pop around to help you resolve them one to one.

Our philosophy is ‘The Web Works’ and we are here to make sure that it ‘Works’ for you.

Our services cover every business model from the smallest company that requires an email address and brochure site to a fully web enabled ecommerce operation that wants to increase its profits. We are Digital Marketing Experts and whatever your involvement with the internet why not see what we can do for you.

Visit www.teknet.org.uk or Call 08458 388 488

Source: teknet.org.uk

TEKnet - Digital Marketing Experts!!

Increase Traffic, Sales, & Brand Awareness Online!!

SEO, CRO, Web Design and Social Media Interaction!

Source: teknet.org.uk

Conversion rate optimisation - What is it?

Conversion rate optimisation or CRO as its known in the industry is the art of improving the amount of conversions you see through your website without chasing any additional traffic.

 

Let’s look at it like this – company ‘A’ has a website that attracts 100 unique visitors per month and from that they generate 10 customer enquiries per month which is a 1% conversion rate. In order to grow their business they need to promote the site further so it gets 2000 unique visitors per month so that it then generates 20 enquiries, 3000 = 30, 4000 = 40 and 5000 = 50 enquiries per month.

 

This is not the only route to expansion however as they could have chosen to take the CRO route which works as follows:

 

Rather than chasing additional traffic within the market we first try to improve the amount of conversions the site picks up from the traffic it already receives – by tweaking page layouts, calls to action and many other integral parts of how the information is displayed on the site we improve the enquiries from 10 to 50 per month an increase in the conversion rate from 1% to 5% (5 times the initial business generated from the same level of traffic).

 

Then once we have achieved the desired level of conversions we revert back to chasing additional traffic but with massively different results as follows –

 

2000 visitors = 100 enquiries

3000 visitors = 150 enquiries

4000 visitors = 200 enquiries

5000 visitors = 250 enquiries

It just go’s to show that chasing traffic is not always the only way to grow your business and increase your market share CRO has the ability to multiply your reach into the market as well as improve your bottom line.

 

Why not see if TEKnet can improve your conversion rate, increase your market share and make you more money!

 

Julian Salmon

Managing Director

TEKnet

Source: teknet.org.uk

New Website Launch!

After what feels like months of hard work we have finally managed to finish our new website, we have tried to make this latest version even more user friendly with better information and all our new services included.

 

This is just the start of this new site as we will be adding new services on a regular basis, making it more of a hub for our clients with a secure customer portal containing access to invoices, quotes, reporting and any ‘live contract’ details. As well as this we are also developing an automated website checking service that will assess sites and provide a report on the ‘health’ of the site direct to your email inbox within minutes.

 

We will also be adding regular blog’s on everything from the state of the economy based on our clients findings to technical information about best practice search marketing so please come back and check it out on a regular basis or subscribe to our RSS feed.

 

The economy may still be tough but our marketing clients are still growing fast so it will make for interesting reading when we collate the data next quarter.

 

Thanks for taking the time to read this and I hope that you will be back again for more instalments in the future.

 

Julian Salmon

Managing Director

TEKnet

Source: teknet.org.uk