SEO = Secure Every Opportunity

Whenever you look for SEO all you will find is companies and freelancers everywhere trying to shout “We will get you to #1 in Google!” louder than everyone else, and this narrow minded competition is causing the wrongful education of those looking for search engine optimisation.

SEO Website Scrappage Scheme – FREE Super Converting Website Re brand

FREE website re brand with every SEO campaign over £500 per month.

When we start any SEO campaign with any client we want to ensure your website is able to convert all of the traffic were going to be throwing your way! Which is why we have decided for JANUARY we will re brand, edit and tweak your current website to ensure everything is perfect to convert that much needed traffic into sales, clients and prospects for your business.

Take a look below at some simple changes we can make to help re brand your website!

Click image to enlarge

You can see on the above image that changing the logo, graphical banners, colour schemes and calls to action can make a hell of a difference between a good website and a GREAT one!

So if your looking to not only improve your visibility within the search engines but are also stuck for ideas on a website re brand for 2012 then let us help you! Lets help your customers find you and turn traffic into sales!

Joe Taylor
Digital Marketing Strategist
0845 8 388 488 EXT 407

Unusual Longtail SEO Strategy!

(Do This And You’ll Make More Money From Your Website)

Seo Campaigns Usually Start With The Head Terms

Most SEO campaigns start off with a handful of keywords, some competitive and some not so, based on search volume from certain SEO tools. Once the SEO campaign is underway the website will start to get increased traffic and decent rankings, depending on how good the SEO company is :)

The website will not only start to receive traffic from the handful of keywords that are proposed in the initial planning of the campaign, but also from a plethora of related keywords. Once the site is established and has been building links for a significant amount of time you can expect the ‘longtail’ to be responsible for 70%+ of the overall website traffic. The 10 or so head terms you were originally targeting will be bringing in about 30%.

The Longtail Is More Important

Long Tail image from Shunt Money

So this really flips around the importance of those head terms onto the long tail terms. The long tail terms are generally more targeted than head terms.Someone searching for ‘Widget’ is considerably less qualified to buy than someone who is searching for ‘Red Widget That Makes Noises’. The person searching for ‘Red Widget That Makes Noises’ is probably searching with one hand, because the other one is holding a credit card.

But… This Doesn’t Mean Ignore The Head Terms

You’re ranking for all these ‘long tail’ terms because they are related longer phrase variations of the head terms. By link building for the parent or seed term, you are indirectly helping the variations rank. So it is a great idea to hook your link building strategy around the head terms (obviously mix your anchor text), with a view to maximize the long tail traffic using a lot of content that contains a lot of related phrases on the targeted pages.

Link Build To The Head Terms, But Use Content To Maximize The Long Tail

You should make sure your targeted pages include long tail phrases and terms. It’s infeasible to link build to every single long tail anchor text, it’s also a bit pointless looking at traffic for each separate long tail phrase (they are so minimal). You should use a mix of common sense and very quick keyword research to decide what terms to include in your content. I usually try and target 10-15 variations on each of my target pages. It may be an idea to create extra pages if you don’t want to clutter your money pages with content.

It is best site practice to make sure every page on your site has great content, including long tail phrases and variatons.

Keyword Modifiers To Qualify Buyers (Secret Sauce Of The Blog Post)

Whatever your product is, it will have some modifiers that qualify buyers in the market. These are the perfect longtail searches! For most ecommerce markets it is the following:

  • Cheap
  • Order
  • Buy
  • Purchase
  • Online
  • Shop
  • Delivery
  • Deals
  • Offers
  • Review
  • Comparison
  • Vouchers
  • Best
So shouldn’t these keywords be included in our content? Hell yeah, these keywords are the most important longtails of all! The searcher is TELLING US they want to buy, and these searches exist, even if Google tells you they have no searches. Just trust me on this one :)
So, how do you incorporate these modifiers in your content strategy? You’ll need to make it natural. Be Creative. You may have to make a comparison page. You may have to start offering vouchers and offers (to warrant the existence of the page). You’ll have to talk about delivery. You’ll have to talk about cheap, and include all buy, order, and purchase words (in the text, not buttons).
So if I’m talking about my classic widget example, I’d use a tool like MergeWords to fist of all get my list of longtail phrases.
So my list looks something like:
Cheap widgets
Order widgets
Buy widgets
Purchase widgets
Online widgets
Shop widgets
Delivery widgets
Deals widgets
Offers widgets
Review widgets
Comparison widgets
Vouchers widgets
Best widgets
I’ll need to incorporate these into my widget page somehow, or create new pages that warrant these search terms.

If Nothing Else, Include Keyword Modifiers In Your Content To Catch Some Long-Tail BUYING Traffic.

Do this today, and your website will make more money.

If you liked this post share it on Twitter and what not :)

Cheers

JoeD, SEO

Source: teknet.org.uk