SEO = Secure Every Opportunity

Whenever you look for SEO all you will find is companies and freelancers everywhere trying to shout “We will get you to #1 in Google!” louder than everyone else, and this narrow minded competition is causing the wrongful education of those looking for search engine optimisation.

SEO Website Scrappage Scheme – FREE Super Converting Website Re brand

FREE website re brand with every SEO campaign over £500 per month.

When we start any SEO campaign with any client we want to ensure your website is able to convert all of the traffic were going to be throwing your way! Which is why we have decided for JANUARY we will re brand, edit and tweak your current website to ensure everything is perfect to convert that much needed traffic into sales, clients and prospects for your business.

Take a look below at some simple changes we can make to help re brand your website!

Click image to enlarge

You can see on the above image that changing the logo, graphical banners, colour schemes and calls to action can make a hell of a difference between a good website and a GREAT one!

So if your looking to not only improve your visibility within the search engines but are also stuck for ideas on a website re brand for 2012 then let us help you! Lets help your customers find you and turn traffic into sales!

Joe Taylor
Digital Marketing Strategist
0845 8 388 488 EXT 407

Unusual Longtail SEO Strategy!

(Do This And You’ll Make More Money From Your Website)

Seo Campaigns Usually Start With The Head Terms

Most SEO campaigns start off with a handful of keywords, some competitive and some not so, based on search volume from certain SEO tools. Once the SEO campaign is underway the website will start to get increased traffic and decent rankings, depending on how good the SEO company is :)

The website will not only start to receive traffic from the handful of keywords that are proposed in the initial planning of the campaign, but also from a plethora of related keywords. Once the site is established and has been building links for a significant amount of time you can expect the ‘longtail’ to be responsible for 70%+ of the overall website traffic. The 10 or so head terms you were originally targeting will be bringing in about 30%.

The Longtail Is More Important

Long Tail image from Shunt Money

So this really flips around the importance of those head terms onto the long tail terms. The long tail terms are generally more targeted than head terms.Someone searching for ‘Widget’ is considerably less qualified to buy than someone who is searching for ‘Red Widget That Makes Noises’. The person searching for ‘Red Widget That Makes Noises’ is probably searching with one hand, because the other one is holding a credit card.

But… This Doesn’t Mean Ignore The Head Terms

You’re ranking for all these ‘long tail’ terms because they are related longer phrase variations of the head terms. By link building for the parent or seed term, you are indirectly helping the variations rank. So it is a great idea to hook your link building strategy around the head terms (obviously mix your anchor text), with a view to maximize the long tail traffic using a lot of content that contains a lot of related phrases on the targeted pages.

Link Build To The Head Terms, But Use Content To Maximize The Long Tail

You should make sure your targeted pages include long tail phrases and terms. It’s infeasible to link build to every single long tail anchor text, it’s also a bit pointless looking at traffic for each separate long tail phrase (they are so minimal). You should use a mix of common sense and very quick keyword research to decide what terms to include in your content. I usually try and target 10-15 variations on each of my target pages. It may be an idea to create extra pages if you don’t want to clutter your money pages with content.

It is best site practice to make sure every page on your site has great content, including long tail phrases and variatons.

Keyword Modifiers To Qualify Buyers (Secret Sauce Of The Blog Post)

Whatever your product is, it will have some modifiers that qualify buyers in the market. These are the perfect longtail searches! For most ecommerce markets it is the following:

  • Cheap
  • Order
  • Buy
  • Purchase
  • Online
  • Shop
  • Delivery
  • Deals
  • Offers
  • Review
  • Comparison
  • Vouchers
  • Best
So shouldn’t these keywords be included in our content? Hell yeah, these keywords are the most important longtails of all! The searcher is TELLING US they want to buy, and these searches exist, even if Google tells you they have no searches. Just trust me on this one :)
So, how do you incorporate these modifiers in your content strategy? You’ll need to make it natural. Be Creative. You may have to make a comparison page. You may have to start offering vouchers and offers (to warrant the existence of the page). You’ll have to talk about delivery. You’ll have to talk about cheap, and include all buy, order, and purchase words (in the text, not buttons).
So if I’m talking about my classic widget example, I’d use a tool like MergeWords to fist of all get my list of longtail phrases.
So my list looks something like:
Cheap widgets
Order widgets
Buy widgets
Purchase widgets
Online widgets
Shop widgets
Delivery widgets
Deals widgets
Offers widgets
Review widgets
Comparison widgets
Vouchers widgets
Best widgets
I’ll need to incorporate these into my widget page somehow, or create new pages that warrant these search terms.

If Nothing Else, Include Keyword Modifiers In Your Content To Catch Some Long-Tail BUYING Traffic.

Do this today, and your website will make more money.

If you liked this post share it on Twitter and what not :)

Cheers

JoeD, SEO

Source: teknet.org.uk

(Not Provided) in Google Analytics – What is this?!

About 3 weeks ago now Google released a new search engine update in an attempt to make online search more secure. This has been referred to as the Google SSL Encryption Update.

You will have probably noticed already in your Google analytics that one of your keyword referrals will be (not provided). If you haven’t noticed, check your analytics account carefully!

(not provided) will soon be the worlds most converting keyword accross all websites, industries and platforms. With this in mind we decided to purchase the domain name www.notprovided.co.uk

Why am I seeing the (not provided) keyword?

What this means is that when users are signed into a Google account like Gmail, when they make a search query this will now be made through a secure connection (https). If that search query leads the user to an organic results then the keyword referral data will no longer be provided in Google analytics. Instead you will be provided with the keyword (not provided).

Read more about the Google SSL Encryption Update and how the keyword (not provided) has in increased in analytics across some of our clients.

Help stop Google – Sign the petition!

This issue is only going to rise and rise and the keyword (not provided) will only become more common. It will effect website owners, content publishers and online business owners all over the world! Please help to voice our dissatisfaction by signing the (not provided) Google Petition.

Joe Taylor – Digital Marketing Strategist

Source: teknet.org.uk

When Will My Site Be #1?

We get asked this question all the time. Although we are very selective with our clients and like to work with larger companies, we do often work with local companies (because we like bringing local businesses on the web). Quite often the local businesses don’t have a ‘marketing department’ or anyone that already ‘gets it’. So a lot of questions get asked in the initial stages of preparing the campaign.

This post is to help small businesses out there who are looking for SEO services, to give you more of an understanding how legitimate SEO companies operate. It will also give you an idea of a good mindset to have when planning an SEO campaign for your business. The metrics and KPI’s you have in mind for success may not be the right ones. (Being #1 for a search term should not be your KPI.)

When Will My Site Be #1?

The question shouldn’t be ‘When will my site be #1?’, because who can answer this? Anyone that can is lying. The only people that potentially could is the guys over at Google.

The question should be ‘When will I start seeing leads, sales and more business in general from our SEO efforts?’

This is a better question that we can estimate a reasonable answer. We say within 90 days we can expect to start seeing results: More traffic, more leads and sales, and higher rankings of course.

Some SEO companies do not guarantee anything, and openly admit there are no certainties in SEO. This is also a sign of a legitimate SEO company.

Legitimate SEO companies follow best practices, and add value to your site. No SEO companies work with or for Google, and no SEO companies can guarantee positions.

REMEMBER: It’s about your website’s sales and leads. Not the #1 ranking for a specific term. You may be #7 for that specific term, but between #3 and #1 for plethora of other ‘long tail’ terms. These long tail terms put together will equal a  lot of highly converting traffic. Look at your sales and leads from the web before slating an SEO service for not getting you #1 for a specific term – but these success metrics and KPI’s should be discussed in great detail before the campaign starts.

Source: teknet.org.uk

8 SEO TOOLS I USE EVERY DAY (Apart from Saturdays and Sundays!)

RavenTools – For Rank Tracking & Reporting (PAID)

RavenTools is a superb tool and we use it here at Teknet for all our client reporting. Before RavenTools we used to check rankings MANUALLY and build our reports manually in Word. Now, this is okay with 10-20 clients, but once we hit 50+ clients, with some clients that have over 100 keywords targeted, it was time for a solution. We done some research and while there are a few alternatives, Raven was the right price, and had all the right features.

At the minute we probably only use 10% of what this software has to offer, but for what we do use it for it’s spot on. It tracks the rankings (weekly) and builds reports based on analytics data. It can put all this in a PDF and send this to clients on a monthly basis, on auto pilot. Clients also get their own username and password, in which they can log in and view their reports in the online format rather than the PDF format. The whole system is branded up as Teknet, so it fits in seamlessly with the rest of our website and communications with clients.

Market Samurai – Keyword Research (FREE + PAID)

We just use the Market Samurai free version which is essentially Google Keyword Tool, but with lots of filters and some extra info such as SEO Title competition, which we use (amongst other things) to determine how competitive a market is. We can export this data into excel and play around with it some more.

Adwords Keyword Tool – Keyword Research (FREE)

As well as Market Samurai I use Google Keyword Tool for quick research.

SEO For Firefox – SERP Research (FREE)

This is a great tool for looking how competitive a particular search landscape is. I look at SERPS and look at the page rank of the top ten (bad metric I know, but a quick indicator), it will also tell me the backlinks and ages of the sites. This gives me a gut feeling as to how long it would take to drop into the top 10. In some more competitive markets I look at page 2 aswell.

Rank Checker – Quick Rank Checking Of Large Amount Of Keywords (FREE)

Sometimes, as a baseline, mostly used in Client site audits I like to find out where they are at in terms of rankings. I go through all their site and jot down keywords as I go, and use meta tags for more ideas of the kind of stuff they should be ranking for. Once I have a big list, I can use rank checker to see where they rank for all the terms pretty much instantly. I can then export this into excel and play with the data.

Excel – For Data Crunching (PAID)

Excel should be used by every SEO. It gives us lots of ways to play with search data. Every day I mainly use it crunch together numbers to give keywords and markets a competitive score. This helps us when planning a campaign.

Build My Rank – For Sprinkling Of Power Links (PAID)

This should not be overused, but it’s great for giving sites a nudge up the SERPS. It posts a blog post onto one of many related categories on a website in their privately owned network.

Unique Article Wizard – To Get Sites Indexed, To Give Whole Site A Lot Of Links, To Power Up Existing Backlinks (Tiering) (PAID)

Unique Article Wizard is one of my favourite tools for quick link building, especially to new sites that you want to give some ‘grunt’. I also use this to power up existing backlinks sometimes. This is called tiered linking or link buffering.

All in all, these are the tools I use everyday. If you have any more you’d like to add that I may not know about, comment below!

Joe Davies, SEO Director

Source: teknet.org.uk