SEO Case Study We took Eles Clothing from being almost invisible in the search engines to becoming one of the biggest players in their market. This has grown their business by increasing their traffic 10 fold in just 6 months.  This is just one example of what we can do! Click the case study to see the buzz on us!
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SEO Case Study


We took Eles Clothing from being almost invisible in the search engines to becoming one of the biggest players in their market. This has grown their business by increasing their traffic 10 fold in just 6 months. 

This is just one example of what we can do! Click the case study to see the buzz on us!

Potential customers are trying to find you - Make sure you get found! Advertising on TV and in the newspaper is very different to advertising online. The difference is, search advertising is ‘invited’, by this we mean the searcher is telling you exactly what they are looking for and inviting solutions to their query. This is why it is so important to be visible within the search results to your potential customers. SEO (Organic) Advantages Appears in the centre of the search result pages Clicks are free Usually have a better click through rate than adverts Excellent ROI (free clicks) Disadvantages Do not have full control of positioning or text Sometimes unstable (positions can change from day to day) Can take a few months to start seeing results PPC (Adverts) Advantages Pretty much instant global access to your audience Measurable – calculate ROI right down to the penny Get as little or as many clicks as you like with the use of a daily budget (useful for seasonal or promotional periods) Disadvantages Can be very costly Other advertisers will be competing driving up bid rates Once you stop the budget, the advertising stops (bit of an obvious one, but when compared to SEO this is a huge disadvantage) Without compelling ad text or a high enough position, the ad can get a fairly low clickthrough rate (compared to top organic result)
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Potential customers are trying to find you -

Make sure you get found!

Advertising on TV and in the newspaper is very different to advertising online. The difference is, search advertising is ‘invited’, by this we mean the searcher is telling you exactly what they are looking for and inviting solutions to their query. This is why it is so important to be visible within the search results to your potential customers.

SEO (Organic)

Advantages

  • Appears in the centre of the search result pages
  • Clicks are free
  • Usually have a better click through rate than adverts
  • Excellent ROI (free clicks)

Disadvantages

  • Do not have full control of positioning or text
  • Sometimes unstable (positions can change from day to day)
  • Can take a few months to start seeing results

PPC (Adverts)

Advantages

  • Pretty much instant global access to your audience
  • Measurable – calculate ROI right down to the penny
  • Get as little or as many clicks as you like with the use of a daily budget (useful for seasonal or promotional periods)

Disadvantages

  • Can be very costly
  • Other advertisers will be competing driving up bid rates
  • Once you stop the budget, the advertising stops (bit of an obvious one, but when compared to SEO this is a huge disadvantage)
  • Without compelling ad text or a high enough position, the ad can get a fairly low clickthrough rate (compared to top organic result)

Source: teknet.org.uk

TekNet! SEO Specialists!

We’ll Focus On The Marketing & SEO Services,

While You Run Your Business!!

Whether it is organic search optimisation (SEO) or paid advertising (PPC), TEKnet have the experts in house to take your online marketing to the next level. With our additional range of specialist services such as ‘Traffic Intelligence’ and ‘Call tracking’ we know we can add value to your on-line presence and improve your bottom line.

You shouldn’t have to worry about link building, meta tags, SEO, PPC or What CMS platform to use. TEKnet will manage all of this and take your on-line marketing to the next level, leaving you free to work on what you know best – Running your business.

We’re a reputable SEO company and only use white hat SEO tactics that bring you to the top of the search engines at a natural and steady rate.