Whenever you look for SEO all you will find is companies and freelancers everywhere trying to shout “We will get you to #1 in Google!” louder than everyone else, and this narrow minded competition is causing the wrongful education of those looking for search engine optimisation.
SEO Website Scrappage Scheme – FREE Super Converting Website Re brand
FREE website re brand with every SEO campaign over £500 per month.
When we start any SEO campaign with any client we want to ensure your website is able to convert all of the traffic were going to be throwing your way! Which is why we have decided for JANUARY we will re brand, edit and tweak your current website to ensure everything is perfect to convert that much needed traffic into sales, clients and prospects for your business.
Take a look below at some simple changes we can make to help re brand your website!
Click image to enlarge
You can see on the above image that changing the logo, graphical banners, colour schemes and calls to action can make a hell of a difference between a good website and a GREAT one!
So if your looking to not only improve your visibility within the search engines but are also stuck for ideas on a website re brand for 2012 then let us help you! Lets help your customers find you and turn traffic into sales!
Joe Taylor Digital Marketing Strategist 0845 8 388 488 EXT 407
(Do This And You’ll Make More Money From Your Website)
Seo Campaigns Usually Start With The Head Terms
Most SEO campaigns start off with a handful of keywords, some competitive and some not so, based on search volume from certain SEO tools. Once the SEO campaign is underway the website will start to get increased traffic and decent rankings, depending on how good the SEO company is
The website will not only start to receive traffic from the handful of keywords that are proposed in the initial planning of the campaign, but also from a plethora of related keywords. Once the site is established and has been building links for a significant amount of time you can expect the ‘longtail’ to be responsible for 70%+ of the overall website traffic. The 10 or so head terms you were originally targeting will be bringing in about 30%.
So this really flips around the importance of those head terms onto the long tail terms. The long tail terms are generally more targeted than head terms.Someone searching for ‘Widget’ is considerably less qualified to buy than someone who is searching for ‘Red Widget That Makes Noises’. The person searching for ‘Red Widget That Makes Noises’ is probably searching with one hand, because the other one is holding a credit card.
But… This Doesn’t Mean Ignore The Head Terms
You’re ranking for all these ‘long tail’ terms because they are related longer phrase variations of the head terms. By link building for the parent or seed term, you are indirectly helping the variations rank. So it is a great idea to hook your link building strategy around the head terms (obviously mix your anchor text), with a view to maximize the long tail traffic using a lot of content that contains a lot of related phrases on the targeted pages.
Link Build To The Head Terms, But Use Content To Maximize The Long Tail
You should make sure your targeted pages include long tail phrases and terms. It’s infeasible to link build to every single long tail anchor text, it’s also a bit pointless looking at traffic for each separate long tail phrase (they are so minimal). You should use a mix of common sense and very quick keyword research to decide what terms to include in your content. I usually try and target 10-15 variations on each of my target pages. It may be an idea to create extra pages if you don’t want to clutter your money pages with content.
It is best site practice to make sure every page on your site has great content, including long tail phrases and variatons.
Keyword Modifiers To Qualify Buyers (Secret Sauce Of The Blog Post)
Whatever your product is, it will have some modifiers that qualify buyers in the market. These are the perfect longtail searches! For most ecommerce markets it is the following:
So shouldn’t these keywords be included in our content? Hell yeah, these keywords are the most important longtails of all! The searcher is TELLING US they want to buy, and these searches exist, even if Google tells you they have no searches. Just trust me on this one
So, how do you incorporate these modifiers in your content strategy? You’ll need to make it natural. Be Creative. You may have to make a comparison page. You may have to start offering vouchers and offers (to warrant the existence of the page). You’ll have to talk about delivery. You’ll have to talk about cheap, and include all buy, order, and purchase words (in the text, not buttons).
So if I’m talking about my classic widget example, I’d use a tool like MergeWords to fist of all get my list of longtail phrases.
(Not Provided) in Google Analytics – What is this?!
About 3 weeks ago now Google released a new search engine update in an attempt to make online search more secure. This has been referred to as the Google SSL Encryption Update.
You will have probably noticed already in your Google analytics that one of your keyword referrals will be (not provided). If you haven’t noticed, check your analytics account carefully!
(not provided) will soon be the worlds most converting keyword accross all websites, industries and platforms. With this in mind we decided to purchase the domain name www.notprovided.co.uk
Why am I seeing the (not provided) keyword?
What this means is that when users are signed into a Google account like Gmail, when they make a search query this will now be made through a secure connection (https). If that search query leads the user to an organic results then the keyword referral data will no longer be provided in Google analytics. Instead you will be provided with the keyword (not provided).
This issue is only going to rise and rise and the keyword (not provided) will only become more common. It will effect website owners, content publishers and online business owners all over the world! Please help to voice our dissatisfaction by signing the (not provided) Google Petition.
We get asked this question all the time. Although we are very selective with our clients and like to work with larger companies, we do often work with local companies (because we like bringing local businesses on the web). Quite often the local businesses don’t have a ‘marketing department’ or anyone that already ‘gets it’. So a lot of questions get asked in the initial stages of preparing the campaign.
This post is to help small businesses out there who are looking for SEO services, to give you more of an understanding how legitimate SEO companies operate. It will also give you an idea of a good mindset to have when planning an SEO campaign for your business. The metrics and KPI’s you have in mind for success may not be the right ones. (Being #1 for a search term should not be your KPI.)
When Will My Site Be #1?
The question shouldn’t be ‘When will my site be #1?’, because who can answer this? Anyone that can is lying. The only people that potentially could is the guys over at Google.
The question should be ‘When will I start seeing leads, sales and more business in general from our SEO efforts?’
This is a better question that we can estimate a reasonable answer. We say within 90 days we can expect to start seeing results: More traffic, more leads and sales, and higher rankings of course.
Some SEO companies do not guarantee anything, and openly admit there are no certainties in SEO. This is also a sign of a legitimate SEO company.
Legitimate SEO companies follow best practices, and add value to your site. No SEO companies work with or for Google, and no SEO companies can guarantee positions.
REMEMBER: It’s about your website’s sales and leads. Not the #1 ranking for a specific term. You may be #7 for that specific term, but between #3 and #1 for plethora of other ‘long tail’ terms. These long tail terms put together will equal a lot of highly converting traffic. Look at your sales and leads from the web before slating an SEO service for not getting you #1 for a specific term – but these success metrics and KPI’s should be discussed in great detail before the campaign starts.
RavenTools is a superb tool and we use it here at Teknet for all our client reporting. Before RavenTools we used to check rankings MANUALLY and build our reports manually in Word. Now, this is okay with 10-20 clients, but once we hit 50+ clients, with some clients that have over 100 keywords targeted, it was time for a solution. We done some research and while there are a few alternatives, Raven was the right price, and had all the right features.
At the minute we probably only use 10% of what this software has to offer, but for what we do use it for it’s spot on. It tracks the rankings (weekly) and builds reports based on analytics data. It can put all this in a PDF and send this to clients on a monthly basis, on auto pilot. Clients also get their own username and password, in which they can log in and view their reports in the online format rather than the PDF format. The whole system is branded up as Teknet, so it fits in seamlessly with the rest of our website and communications with clients.
We just use the Market Samurai free version which is essentially Google Keyword Tool, but with lots of filters and some extra info such as SEO Title competition, which we use (amongst other things) to determine how competitive a market is. We can export this data into excel and play around with it some more.
This is a great tool for looking how competitive a particular search landscape is. I look at SERPS and look at the page rank of the top ten (bad metric I know, but a quick indicator), it will also tell me the backlinks and ages of the sites. This gives me a gut feeling as to how long it would take to drop into the top 10. In some more competitive markets I look at page 2 aswell.
Sometimes, as a baseline, mostly used in Client site audits I like to find out where they are at in terms of rankings. I go through all their site and jot down keywords as I go, and use meta tags for more ideas of the kind of stuff they should be ranking for. Once I have a big list, I can use rank checker to see where they rank for all the terms pretty much instantly. I can then export this into excel and play with the data.
Excel should be used by every SEO. It gives us lots of ways to play with search data. Every day I mainly use it crunch together numbers to give keywords and markets a competitive score. This helps us when planning a campaign.
Unique Article Wizard is one of my favourite tools for quick link building, especially to new sites that you want to give some ‘grunt’. I also use this to power up existing backlinks sometimes. This is called tiered linking or link buffering.
All in all, these are the tools I use everyday. If you have any more you’d like to add that I may not know about, comment below!
In simple terms SEO is the process of making your website gain a higher ranking in the search engines, than others sites with the same niche or market as yours for relative keywords.
Why is this important?
Search engines are the biggest way to get traffic to your site! Internet surfers almost always look for information they need, if your website provides that but does not show up when they seek it, then your site is next to useless!
Visibility is key!
SEO makes your site more visible to internet users! Marketing is all about getting more people to see what you’re selling or promoting – SEO is search engine marketing! It is the best way to say “Hey! Look, I’ve got what you need!” to people using search engines. And after all, the majority of people use search engines, if not everybody!
Baisicly, that is what SEO consists of! It is making it easier for people to find you! It is marketing by keyword competition in the search engines. There are so many ways to do SEO, and here at TEKnet we have mastered them all!
Wants some advice on Search Marketing for your business? Looking to increase your leads/sales/prospects? Feel free to contact our Digital Marketing Strategist for a professional opinion on your Internet marketing Strategies: Joe Taylor - Digital Marketing Strategist Tel:0845 8388 488 EXT: 407 Mobile: 07706 214 526 Email:email@example.com
Sign up for this blog or follow me on twitter for more digital marketing news and advice from me and the rest of us here at TEKnet!
How to choose the right SEO Search Marketing Company
There are so many SEO and Search Marketing companies out there and making the right decision is often a daunting task, especially when you don’t have the knowledge to completely understand how Search Engine Optimisationworks.
In this short blog I will offer some tips and advice on how to choose the right company for your business!
Price – How much should SEO cost for my company?
Price is obviously an important factor for business owners however unfortunately I talk to business everyday who have let the price dictate the company they choose. This is mistake number 1. You shouldn’t let price be an overall factor when hiring an SEO company. Remember if something sounds to good to be true then it probably is, especially when it comes to SEO. £50 per month on SEO wouldn’t even cover our costs and time spent on link building, article syndication and so on, no matter how small the campaign was. Surely if £50 a month was the bee all and end all of great SEO wouldn’t every online company be successful? That said it doesn’t mean you have to spend tens of thousands on SEO either. The price for a killer SEO strategy includes a number of factors such as how competitive your market is. For a local business owner looking to dominate local searches then the cost associated would more than likely be less than £500 per month however for a larger company looking to compete with the car insurance sector will need to certainly add a zero or two to that figure to really see competitive ranking results. If SEO is done the right way, abiding by all of the Search Engines rules (White Hat) then a good SEO company is worth it’s waiting gold as long as you can really calculate a return on investment which is most cases you will!
SEO Packages or Bespoke Strategies?
This is a hot topic amongst SEO professionals however my opinion? If SEO comes in packages then this often doe’s not suit anyone but the company offering the package in the first place! You often find that these packages also don’t offer any guarantees. Now I am not Google and us SEO professionals cant guarantee anything (don’t believe anyone who claims they can) however if you choose a package with 5,000 back links, article syndications, directory submissions etc what ranking results can you really expect to see for your business? My answer – You don’t know! It depends on many factors which is why if I was choosing (a bit biased I know) I would choose a bespoke strategy which why tailored personally to my business. When we offer SEO we ensure we fully understand the market place a business is in and research the top competition before providing our clients with a SEO proposal.
Research the proposed SEO company – Check for testimonials!
Now what I mean here is not spending hours and hours researching every client that has ever dealt with your proposed company however just simply type the business name into Google. Have a scan through the first few pages and ensure you see no bad reviews of the business. Google will tell you an awful lot about the business just by using the power of search. Oh another thing, check for testimonials and case studies. This will often show you the Proof of Power of the SEO company. Check out our case study “How we can triple the size of a business“.
You don’t have to choose your hosting company or web designer to do the SEO!
Ok this is another potential mistake a business can make. Just because your web designer built your website and possibly host’s it, it doesn’t mean you have to agree to there claims “we can do SEO too”. Ok, you might think this is a contradiction because here at TEKnet we offer Web Design and SEO however we particularly focus in Search Engine Optimisation. The fact that we are also technical enough to build websites is a bonus for our clients. Anyway, back to the point, what I am trying to say is that there’s not many companies that are Experts at both no matter how much they claim to be. You will usually find a brilliant web designer that is excellent at what he does however SEO is a completely different kettle of fish altogether. Don’t feel tied in to talking multiple services from your web designer. You will receive the most powerful results if you use a combination of top professional companies in each sector.
These opinions are based from my knowledge in the SEO industry and a previous knowledge of being a business owner myself. I hope this will give you some good advice and guidance on choosing the right SEO company for your business.
Wants some advice on Search Marketing for your business? Looking to increase your leads/sales/prospects? Feel free to contact me for a professional opinion on your Internet marketing Strategies.
Joe Taylor Digital Marketing Strategist Office Tel:0845 8 388 488 EXT: 407 Mobile: 07706 214 526 Email:firstname.lastname@example.org
I’m Joe a Digital Marketing Strategist at TEKnet. I help business grow by proposing bespoke Internet Marketing Strategies in particular Search Marketing. We have a proven track record for number 1 and page 1 rankings in Google which in turn generate business high quality traffic with a sky high return on investment. We are also PPC Google Certified Partners. Oh and what’s cool is that we don’t just stop there when we have found you all that extra traffic. We then turn to Conversion Rate Optimisationotherwise known asCROto make all that traffic more profitable.
“Our knowledge and expertise will prove invaluable to your business”
Oh and here’s my details as you will probably need to contact me when you have read this post.
Check out how we grew a small Forklift company into a Multi Million Pound Enterprise!
To give an indication of the quality of our work, we currently enjoy a host of number 1 ranks across an array of highly competitive markets. An example of this is the forklift market where we carry out the optimisation for the The Forklift Company. They enjoy top ranks for heavily competitive ‘operative’ search terms such as forklifts, used forklifts, forklift company etc beating the likes of Toyota, Yale, Nissan and Jungheinrich for the past two years (which can be confirmed by our client who is fully reference able). Try it now »> Open up Google and search for “Forklifts” Were we right?
How we did this: To Simplify 1. We familiarise ourselves with the business and the market they are competing in and research the competition were up against 2. We conduct a full SEO audit on the website to identify possible underlined issues and find out the current rankings 3. Next we analyse the keywords associated around the business to find out the searches that are happening in Google every month 4. From the data we have we then proposed a bespoke SEO strategy with time scales involved and results we expect
This is simple stuff and obviously were not giving our trade secrets out but it works. We know from our PROVEN track record.
The companies we are getting business to beat in Google are multi million pound international companies which have thousands and thousands of £££’s Internet marketing spend. We are realistic with a proven track record and our charges are no where near the same however they WILL deliver you a sky high return on investment and we promise we wont fluff around with wishy washy answers on what results we intend to achieve.
Grabbed your attention?
Keep reading we have got some more valuable information for you.
Proof of Power
When your considering an Internet Marketing company or an SEO provider consider the following:
1. Their depth and breadth of knowledge 2. Do they offer bespoke strategies tailored to you or do they use packages which often fit no one but themselves 3. Do they provide reporting software to view progress on rankings 4. Do you feel you can work with them effectively and have confidence in them 5. The overall most important factor to think about when considering an SEO provider is their POWER
With this in mind here are some results we have achieved
Work for FREE guarantee If none of your keywords are ranked on page 1 in Google within the time we advise you then we will continue to work for FREE until they do.
Only White Hat techniques We will only use White Hat SEO techniques on your SEO campaign. None of our strategies break the rules or terms stipulated by the Major Search Engines. Black/Grey Hat SEO techniques may get you quick results but be warned these results will usually last a couple of days and then the Search Engines will find you and ban you!
Data Protection We will not share data about your business which is not already in the public domain. We will never share with anyone or any business unless you have agreed to provide us with a case study on your success from hiring us.
We have the edge over all other Internet marketing Companies To ensure we stay ahead in our market and continue to provide results time after time we promise to spend at least 8 hours per week researching Search Engines updates, updating software and improving our Internet marketing and SEO knowledge. We also promise to never deliver our SEO strategies into to packages which no idea on results.
Don’t take our word for it see what our customers say
Here are my detail’s again to save you scrolling back to the top
Following our post about the loss of keyword referrer data, we sat and thought about how we could possibly get some good out of this terrible situation.
If Google are hiding referrer data, and simply displaying it as (not provided), soon enough all our clients most converting keywords will actually be ‘(not provided)’. Interesting.
So, for every website in the world, the most converting organic keyword will be ‘(not provided)’. This keyword is pretty valuable then? The #1 converting keyword in the UK across all industries is ‘not provided‘.
Google SSL Update – The sad loss of organic keyword search data in analytics.
Ok, so what does this controversial Google update mean?
Well to explain. Traditionally whether people signed into a Google property like G+ or Gmail or not and made a search that lead them to a website, that search query or keyword would be recorded by Google. The data could then be displayed in Analytics or similar tracking software used by the website owner that the search query lead that user to. The data would be recorded if the search lead the user to either an organic listing or paid advert. Not only that, tracking software would record all the page data that the user browsed on.
This has now all changed due to Google’s SSL update. Now if users are signed in, when they make a search, that search will be made over a secure connection. If the search lead the user to an organic result then the search or keyword data would not be recorded within Analytics or other tracking software. The data will now just say “not provided”. Not only that, tracking software would now no longer be able to track what pages the user browsed by that user.
This is considered a major blow for Website Owners, SEO companies and Keyword Conversion Analysis. It’s going to be more difficult to to find out what keyword searches people used to find a website.
Now for the controversial bit…
Although Google wont be passing on keyword data to the analytics tool and other traffic software for organic results, they will still allow the data to be shown if the search query lead the user to a paid advert. So effectively what Google is saying is “pay us for an adwords advert and we will give you the users keyword data” A little contradiction in my view which is upsetting a lot of people.
We shouldn’t panic… Yet
This is update only effects the data on Google.com and for users that are signed into a Google property. Overall this only accounts for around 1-2% of all the searches at the moment. Yes as more people join G+ the new Google social network and sign up for Gmail accounts the amount of search data lost will go up.
As SEO and Internet Marketing professionals we will just need to get clever on capturing keyword data. Its not all lost it’s just going to be less convenient to find it.
Here’s some ideas to find alternative keyword search data:
“We recommend Teknet to everyone we know who asks about SEO!!!”
We made loads of changes to our website to improve our SEO, and to begin with it made a big difference, but after a while you need to get the experts in. We chose Teknet because their own SEO was so good (tells you something about their skill) and because we found Julian so easy to work with. With no huge contract and a flexible approach, Teknet got us onto page one of google in exactly the time Julian said, and we’re now on position two and it’s all down to these guys. Nothing happens instantly in SEO, but Julian and the team at Teknet get you there as fast as quickly as possible without dodgy practices which do damage in the long run. We recommend Teknet to everyone we know who asks about SEO.
Medium, Large or Supersize? Do you want fries with that?
A lot of companies are selling SEO in bronze, silver and gold packages, with additional bolt ons and unrealistic guarantees.
The sales pitch is so refined that it becomes a little like ordering a fast food meal. You know what you’re getting, and it’s gonna be fast, and you can add extras if you like. They want the sale. Done. On to the next client.
A lot of the smaller businesses out there with limited budgets will go and get a load of quotes. They will have many of these ‘McDonalds SEO’ pitches, and then they may get a few ‘real’ marketing quotes from companies such as ours. A holistic and realistic solution that will increase organic traffic and sales in a safe and effective manner.
The short term ‘supersize big mac meal with extra fries’ solution will always win to the uneducated client. Shame.
Alarm Bells Should Ring If SEO Companies Are Guaranteeing #1 For £99
No SEO company in the world is a ‘Google Partner’ in the context of organic traffic. No company can guarantee what Google will do TODAY, let alone tomorrow or 3 months time. All a company can do is follow best SEO practices, and the value will come from increased traffic and sales. We’ve spoke to many companies that have been burnt by these type of SEO services in the past. Dodgy links, ranking penalties and some don’t even make on site changes.
I’m not saying all companies with guarantees and packages are bad. And some of these services may well work for your small local business with low competition.
All I’m saying is that if you’re wanting to SERIOUSLY increase traffic and online sales in competitive markets you will need a FULL SERVICE SEO Campaign, with a complete audit, on site optimisation and effective link building. It will be a 6 or 12 month campaign, with realistic goals.
…and it will cost more than £99 unfortunately.
There’s Good News Though. The Results From A REAL 12 month SEO Campaign can double or even TRIPLE your business.
So, next time you’re considering a McDonalds, why not have a 24oz Steak Instead?
Conversion rate optimisation or CRO as its known in the industry is the art of improving the amount of conversions you see through your website without chasing any additional traffic.
Let’s look at it like this – company ‘A’ has a website that attracts 100 unique visitors per month and from that they generate 10 customer enquiries per month which is a 1% conversion rate. In order to grow their business they need to promote the site further so it gets 2000 unique visitors per month so that it then generates 20 enquiries, 3000 = 30, 4000 = 40 and 5000 = 50 enquiries per month.
This is not the only route to expansion however as they could have chosen to take the CRO route which works as follows:
Rather than chasing additional traffic within the market we first try to improve the amount of conversions the site picks up from the traffic it already receives – by tweaking page layouts, calls to action and many other integral parts of how the information is displayed on the site we improve the enquiries from 10 to 50 per month an increase in the conversion rate from 1% to 5% (5 times the initial business generated from the same level of traffic).
Then once we have achieved the desired level of conversions we revert back to chasing additional traffic but with massively different results as follows –
2000 visitors = 100 enquiries
3000 visitors = 150 enquiries
4000 visitors = 200 enquiries
5000 visitors = 250 enquiries
It just go’s to show that chasing traffic is not always the only way to grow your business and increase your market share CRO has the ability to multiply your reach into the market as well as improve your bottom line.
Why not see if TEKnet can improve your conversion rate, increase your market share and make you more money!
After what feels like months of hard work we have finally managed to finish our new website, we have tried to make this latest version even more user friendly with better information and all our new services included.
This is just the start of this new site as we will be adding new services on a regular basis, making it more of a hub for our clients with a secure customer portal containing access to invoices, quotes, reporting and any ‘live contract’ details. As well as this we are also developing an automated website checking service that will assess sites and provide a report on the ‘health’ of the site direct to your email inbox within minutes.
We will also be adding regular blog’s on everything from the state of the economy based on our clients findings to technical information about best practice search marketing so please come back and check it out on a regular basis or subscribe to our RSS feed.
The economy may still be tough but our marketing clients are still growing fast so it will make for interesting reading when we collate the data next quarter.
Thanks for taking the time to read this and I hope that you will be back again for more instalments in the future.
Whether it is organic search optimisation (SEO) or paid advertising (PPC), TEKnet have the experts in house to take your online marketing to the next level. With our additional range of specialist services such as ‘Traffic Intelligence’ and ‘Call tracking’ we know we can add value to your on-line presence and improve your bottom line.
You shouldn’t have to worry about link building, meta tags, SEO, PPC or What CMS platform to use. TEKnet will manage all of this and take your on-line marketing to the next level, leaving you free to work on what you know best – Running your business.
We’re a reputable SEO company and only use white hat SEO tactics that bring you to the top of the search engines at a natural and steady rate.